Blog

This blog is written by our Chief Disruptor, Marji J. Sherman.

MJS started this blog in August 2013 as a way to connect what she was learning in the digital marketing and social media fields, with her new role as a wife in a new city.

Expecting no one to read the blog, MJS was shocked when the first digital marketing post went viral. She still writes this blog in the same candid, unassuming style she started back then, which contributes to its popularity in many different industries. Most of the content is pulled from MJS’s personal and professional life; using real-life lessons to illustrate how digital marketing and social media can be improved in order to generate leads and engagement.

MJS’s humility and sense of humor exude from her writings, as well as her fierce strength. Her loss of both of her sisters to suicide, an intense round of chemo that led to a hysterectomy before she had time to have children of her own, and her horrific escape from an abusive first-marriage is laced into her writings.

Not only is this a great place to learn more about how you can use digital marketing and social media to improve your brand, but it is also a view into our founder’s heart as she speaks up for suicide awareness and preventing domestic abuse.

Dive in and form an opinion of your own!

How #EmployeeAdvocacy Revived A Hospital System

Social media fads are born every second and leave just as fast. You have brands that have no business being on snapchat trying to copy other brands that actually have an audience/reason to be there, you have brands trying to act as ‘cool’ as others by tapping into an influencer conversation with a tone of … Continue reading How #EmployeeAdvocacy Revived A Hospital System

My Secret for Increasing Google Ads’ Click-Through-Rates

I had a professor in college that always said it was harder to write short pieces than it was to write an entire essay. He would have us cut and cut and cut press releases until there was nothing left but the core of what we needed the media to know. That skill set came … Continue reading My Secret for Increasing Google Ads’ Click-Through-Rates

Want to Reach Various Generations via Social? Stop Segmenting and Start Listening

One of the most prominent questions on social right now is how to bridge the gap between the seniors, baby boomers and millennials. We’re all on it, right? Seniors are checking up on their grandchildren, baby boomers are reuniting with friends from high school and millennials are trendcasting. Or, at least, those are the stereotypes. … Continue reading Want to Reach Various Generations via Social? Stop Segmenting and Start Listening